Back in the day when university psychological experiments were not considered unethical, two very informative studies took place. One at Yale and one at Stanford, the latter was conducted using hungry and financially desperate college students; the Yale study used paid participants ($4.00 and 50¢ for transportation) recruited from the local New Haven area. Each experiment today would be considered highly unethical. But what the hell, no one then seemed to care much.
If its a perfect storm so there is no escape